Various market players are focused on introducing next-generation cloud services in order to strengthen their consumer base. World’s Leading Companies in the Cloud TV Market: Top 10 by Revenue The cloud platform converts graphics, videos into a single HTML or MPEG feed and delivers through set-top boxes by IP VOD services. According to the latest analysis by Emergen Research, the global cloud TV market size is expected to reach USD 4.60 billion in 2028 and register a CAGR of 10.8% during the forecast period.Ĭloud TV works by virtualizing the user interface across multiple generations of set-top boxes by translating the UI to video and streaming. As there has been increasing demand for HD resolution, many companies are introducing smart TVs with pre-installed cloud TV software.įactors such as rapid evolution in consumer electronics and television industry, advancements in wireless communication technologies, high penetration of smart devices such as smartphones, smart TVs, connected TVs, and rising demand for VOD content are boosting global market growth. In addition, cloud TV also offers key features like internet browsing, social media surfing, or online gaming. These features enable easy access to cloud TV through laptop, smartphone, or tablet browser. It is a home media center that supports playback of pictures, videos, and audio files, and is equipped with many advanced functions along with live streaming functions. Cloud TV is one such trending software in the television viewership experience that is available on more than 15 million devices and was first launched by a US-based software company, ActiveVideo Networks. With rising disposable income, improvements in standard of living, and fast internet connectivity, people across the globe are shifting from traditional broadcasting models to digital distribution, smart devices and opting for online streaming services. Rapid technology advancements in streaming platforms has led to substantial growth in digital video consumption. It is used for streaming TV channels, movies, live TV, and OTT platforms such as Netflix, Voot, Hotstar, Zee5, and Amazon Prime on a TV screen. The cloud platform reduces the need for multiple system operators and video streaming service providers. We will partner with content creators, studios, labels, networks, content aggregators, operators and distributors to make this happen.Cloud TV is a cloud-based control center for multiscreen operators and other video service providers that enables them to bring advanced user interface experiences like YouTube, OTT (Over The Top) services into existing IPTV (Internet Protocol television) and other smart connect next-generation devices. We want to partner with the industry to deliver the next wave of innovation in games and consumer entertainment. "It is not a mission that we can achieve alone. "With the sale of Mediaroom, Microsoft is dedicating all TV resources to Xbox in a continued mission to make it the premium entertainment service that delivers all the games and entertainment consumers want - whether on a console, phone, PC or tablet," Microsoft exec Yusuf Mehdi announced on the company blog. Microsoft stressed that this extended to the whole Xbox brand across multiple devices. This vision extends further than the Xbox 360, however. Microsoft has given a significant push to the use of entertainment apps on Xbox 360 over the past year - a push which the company hope will result in a "cloud TV" platform, The Verge reported. Microsoft has announced it will focus all of its TV resources on a new, cloud-based entertainment platform for Xbox.Īs part of this change in strategy, the company today announced it had sold off its IPTV business Mediaroom to technology giant Ericsson.
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